Symbol consumption

6/25/2008 11:08 pm

“One of the main ways we carve out our identity is by consuming. We surround ourselves with things that reinforce our conception of who we are, purchasing not just the objects we need but also symbols that help us articulate our personal narratives. That’s why Ramones T-shirts outsell Ramones albums 10 to one and why, Rob Walker asserts, 75 percent of Viking’s ultra-high-end kitchen ranges are never used.”

Snoop: What Your Stuff Says About You
by Sam Gosling

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~ by severalfourmany on June 25, 2008.

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